Ciao Bella

There is a particular kind of afternoon that every woman has dreamed about at least once. A sun-warmed stretch of sand. A drink that is cold and sweet and slightly citrusy. A towel spread out beneath you — wide, soft, completely unhurried — and absolutely nowhere you need to be.

That is the afternoon this towel was made for.

We named it Ciao Bella because those two words contain an entire mood. Hello, beautiful. A greeting and a feeling all at once — Italian coastal, sun-drenched, languid in the best possible way.

Straight to it: the Ciao Bella beach towel is the striped one that gets noticed at the pool — Italian-coastal stripes, boho tassels, a generous 60 × 30 inches of quick-dry microfibre, and free US shipping. There is a matching striped tote in the same stripe if you want the whole set. Why it feels like the first afternoon of an Italian summer — below.

What Makes It Different

Most beach towels do one thing: dry you off. This one is meant to be seen.

The broad vertical stripes — aqua and white, crisp as a Positano terrace umbrella — are wide enough to read from across the pool. The hand-lettered "Ciao Bella" sits centre-field in a deep teal script, paired with a little sun illustration that manages to feel both playful and elegant at the same time. And along the bottom edge: tassels. Long, soft, boho tassels that flutter when you carry it over your shoulder and look effortlessly intentional spread out in the sand.

It is a full 60 × 30 inches of printed microfibre — generous enough for an adult to stretch out on, plush enough to double as a pool throw on cooler evenings.

The Kind of Woman Who Carries This

She has a straw tote with a lemon print she bought in a small shop three summers ago and has never been able to part with. She collects little phrases in other languages — words that English doesn't quite have. She plans her summer outfits around her beach towel the way some people plan them around their shoes.

She is not going to the beach. She is arriving at the beach.

She knows the difference.

Two Colourways, One Summer Mood

The Ciao Bella towel comes in two colourways because one mood has many afternoons.

• Aqua Stripe — cool, coastal, clean. The one that photographs like a postcard from the Amalfi Coast. Best for pool days, lake trips, and anyone who lives in blue.
• Lemon Stripe (Blush & White) — warmer, more romantic. A rose-tinted stripe that feels like the last hour of golden light. Shop the Lemon Stripe here →

Both are the same generous size, the same soft microfibre, the same hand-lettered script. Which one you choose says something about which kind of summer you are having.

The Perfect Gift for Summer

A beach towel is one of those gifts that arrives at exactly the right moment — bought in June, used for the next fifteen summers. Unlike candles that burn down or flowers that fade, a beautiful towel keeps giving. It shows up at the lake house reunion, the bachelorette weekend at the Airbnb with the pool, the solo trip she finally took for herself.

It is the kind of gift that makes someone feel seen — not just given something.

"I bought the aqua stripe for my best friend's birthday and she texted me a photo from the pool the same weekend she received it. That is the fastest turnaround I have ever gotten on a gift."

Wrap it around a bottle of Italian sparkling water and a pair of sunglasses. Roll it up with a good paperback. Leave it exactly as it arrives — because the packaging is already part of the gift.

Complete the Look

The towel does not have to travel alone. The Ciao Bella collection includes a matching striped tote bag — same bold stripes, same Italian coastal handwriting — designed to carry everything from the car to the shoreline without losing a single thing.

The towel + tote combination is the kind of set that makes summer feel curated. Everything matches. Nothing is an afterthought. You walk to the pool looking like you planned the whole thing, even if you most definitely did not.

Shop the Ciao Bella Striped Tote →